General Archery
Bowtech Announces New Sponsorship
By Gene Shands
Feb 26, 2005, 00:14

Contact Information:
Gene Shands
gene@bowtecharchery.com
541.284.4711

Release Date: For Immediate Release

BowTech Takes Two Bulls by the Horns

Eugene, OR (February 21, 2005) – Adding to its growing association with the Professional Bull Riders, BowTech has entered into a sponsorship agreement with Berger Bucking Bulls to sponsor two bulls on the PBR tour. BowTech’s Toy Tiger and BowTech’s Vertical Force are scheduled to make their BowTech debut this weekend at the PBR Built Ford Tough event in St. Louis.

BowTech’s Toy Tiger is a rising star on the PBR tour, with a current season rating of 22.0 points (out of a possible 25). He has only been ridden three of ten times with an average buckoff time of 4.34 seconds.

BowTech’s Vertical Force is a promising rookie bull on the tour with one out this season at the Worcester, resulting in a ride of 6.10 seconds for PBR favorite, Ross Coleman.

BowTech sees a strategic alignment with Berger Bucking Bulls because fans of the PBR represent a large number of hunting and outdoor enthusiasts. BowTech also sponsors Tony Mendes, currently the #2 rider on the PBR Built Ford Tough Series, Brendon Clark, the Australian who finished in the top 10 in 2004, and five-time world champion bullfighter, Rob Smets. BowTech has also introduced the exclusive PBR Limited Edition bow, of which only 1000 will be produced.

“The Berger Bucking Bull family has gained great respect for their breeding program and has established themselves as the industry leader. Little Yellow Jacket is just one example of the championship quality that the Bergers bring to the field,” stated BowTech’s marketing director, Gene Shands. “The additional exposure of these two ‘athletes’ will continue to bring brand awareness to the PBR fan and we are blessed to have the opportunity.”